Square Unboxed is an annual event specifically designed for developers and partners. This year, we organized a hybrid experience that catered to both in-person and virtual attendees.

As a team leader, I successfully managed a diverse and talented group for a span of five months, covering everything from initial planning to execution. The team involved a copywriter, project manager, interactive designer, motion designer, and art director. Together, we created a wide range of digital and experiential assets, including email marketing, social media content, website design, branded merchandise, signage, presentations, set design, music selection, and even post-event activities.

Taking place at the Square headquarters, the event spanned an entire day. It began with an engaging keynote session featuring thought leaders, product experts, and even a live customer testimonial. And ended with an exclusive closing party to allow in-person attendees to celebrate and network, providing a memorable conclusion to the event.