EU Tradeshow kit

Project overview:

Square is actively expanding its presence in the EU, and as part of our marketing strategy, our marketing team is participating in various trade shows throughout 2023. To optimize efficiency and cost-effectiveness, my creative team and I proposed a modular trade show booth kit.

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This kit was thoughtfully designed to fit standard booth sizes, ensuring easy setup and translation for different markets. Its modular nature allows for flexible configurations, enabling us to adapt and adjust the booth layout as needed.

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In addition, we anticipated situations where our representatives might be occupied with engaging attendees. To address this, we introduced an interactive hardware table that captures the audience's attention and provides an engaging experience for exploration and discovery.

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Our goal was to enhance the Square brand presence and foster meaningful connections with the audience, whether through direct interactions with our representatives or through the interactive hardware table.

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Deliverables & management

• Kit guidelines: color palette, modular layouts, format, decor direction, placement

• Promotional video

• Handouts

• Hardware table info cards

• Instructions for the various production houses
   

My role: Associate Creative Director

Team: Copywriter, Interactive designer, Art Director, Project manager, Product marketing manager

Trade show kit preview.

Process available upon request.