Project overview:

In March 2019, Samsung Next acquired Whisk with the intention of integrating food software into their smart fridge product. As an Art Director, I played a pivotal role in the rebranding of Whisk. My responsibilities encompassed redesigning the brand's visual elements, including crafting a new logo, selecting a fresh color palette, choosing appropriate fonts, and directing unique brand photography. These brand components were transformed into assets for advertising campaigns, as well as a two tailored websites catering to both B2C and B2B audiences.

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Deliverables & management

• Photoshoot

• Website x2

• Social campaign assets

• Brand identity & guidelines

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My role: Art Director

Team: Copywriter, Interactive designer, Creative Director, Agency