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Developer ReBrand

Square Unboxed is an annual event specifically designed for developers and partners. This year, we organized a hybrid experience that catered to both in-person and virtual attendees.

 

As a team leader, I successfully managed a diverse and talented group for a span of five months, covering everything from initial planning to execution. The team involved a copywriter, project manager, interactive designer, motion designer, and art director. Together, we created a wide range of digital and experiential assets, including email marketing, social media content, website design, branded merchandise, signage, presentations, set design, music selection, and even post-event activities.

 

Taking place at the Square headquarters, the event spanned an entire day. It began with an engaging keynote session featuring thought leaders, product experts, and even a live customer testimonial. And ended with an exclusive closing party to allow in-person attendees to celebrate and network, providing a memorable conclusion to the event.

Event highlights.

Process available upon request.

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Scalable design system
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Email marketing

Social cards

Event landing page

#DreamTeam

Project Manager - Olivia Gereke

Art Director - Rachel Mendelson

Creative Director - Erin Robert

Program Manager - Christina Folstrom

Copywriter - Scott P

Interactive Designer - Jared Kitade

Design Technologist - Ayo Suber

Motion Designer - Chris Mah

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