What is Square Unboxed?

Square Unboxed is a yearly conference. It went from being in-person to virtual due to the pandemic. My team & I were tasked to develop an engaging look & feel that could scale across all assets, while at the same time maintaining consistency & direction with our vendors. The target audiences are developers & partners with the goal of creating inspiration, connections, and promoting the latest Square technology. This was the 3rd Square Unboxed I have lead at Square, and it is starting to become the brand of the event.

My role: Creative Director

Team: 2 copywriters, 4 designers (2 contractors), 2 PMs, 1 Production Designer, 1 Design Technologist, 1 Art Director, 2 agencies, 1 event platform, and many cross-functional stakeholders.